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In-depth analysis for teams driving growth through social, influencer, and UGC.

RoarOS vs. Buffer: No More Tracking Limitations for Modern Marketing Teams
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RoarOS vs. Buffer: No More Tracking Limitations for Modern Marketing Teams

Modern marketers need a tracking tool capable of monitoring social, Influencer, and UGC accounts. What are Buffer’s limits? How does Roar fill the gap?

Mekhi Simpson·February 18, 2026
Postable Products: The Cheapest Growth Lever in Beauty
Strategy

Postable Products: The Cheapest Growth Lever in Beauty

What makes a product postable? How did Guerlain’s Rouge G lipstick and Hourglass’ Palette drive 41.2M views at an 11.6% engagement rate from organic growth.

Mekhi Simpson·February 11, 2026
RoarOS vs. Sprout Social: Teams Using Modern Marketing Tools Get Ahead
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RoarOS vs. Sprout Social: Teams Using Modern Marketing Tools Get Ahead

Marketers need modern tools to get ahead of competition. What are the capabilities of RoarOS that are absent in established tools like Sprout Social?

Mekhi Simpson·February 4, 2026
Creators Are Ahead (Reporting is Stuck in 2010). Here’s the Missing Piece.
Brand Deals

Creators Are Ahead (Reporting is Stuck in 2010). Here’s the Missing Piece.

Why influencer marketing reporting still feels stuck in 2010, why ambiguity hurts both brands and creators, and why modern reporting infrastructure is the missing piece.

Mekhi Simpson·February 2, 2026
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