RoarOS vs. Sprout Social: Teams Using Modern Marketing Tools Get Ahead

When social media became a big part of brand marketing, many companies saw an opportunity to build reporting around brand pages on Facebook, X (Twitter at the time), and Instagram. In the past few years, however, marketing has expanded, and creators have begun to take up larger parts of brands’ valuable marketing dollars. The problem today is that reporting still hasn’t kept pace with modern trends. Sprout Social (est. 2010) was built for monitoring your brand's social media accounts, but as times have changed and brands allocate spend towards creator programs, the need for aggregated data across accounts, influencers, and UGC (User Generated Content) campaigns has become non-negotiable.
This is exactly why we built RoarOS.
RoarOS vs. Sprout Social
To make RoarOS vs. Sprout Social differences clear, we mapped the features modern teams rely on most.
| RoarOS | Sprout Social | |
|---|---|---|
| Made for Creator Programs | ✅ | X |
| Real Time Data | ✅ | X |
| Individual Video Tracking | ✅ | X |
| Campaign Based Tracking | ✅ | X |
| Monitor Your Account | ✅ | ✅ |
| Monitor Any Account | ✅ | X |
| Competitor Spying | ✅ | X |
| AI Outlier Detection | ✅ | X |
| Asset Tagging (Hooks, Demographics, Etc.) | ✅ | X |
| Add Custom Data (Costs, Calculate CPM, Etc.) | ✅ | X |
| Share Reports | ✅ | ✅ |
| Founded in 2026 | ✅ | X |
Tired of using outdated social tools? We built RoarOS to modernize your social, influencer, and UGC campaign workflow. Try RoarOS for free today.
The Modern Choice for Growing Teams
RoarOS was built to serve as the mission control for social, influencer, and UGC reporting, reducing ambiguity and speeding time-to-insight. We offer the ability to track any account, manage campaigns, and analyze your competitors. While Sprout Social focuses on internal reporting, RoarOS is the modern solution for teams growing with social, influencers, and UGC campaigns.
Our goal: To empower marketers to walk into a meeting with a live, up-to-date view of what’s working, who’s driving it, and the proposed next steps.
Ready to transform your reporting? Contact us today and start making every campaign count.

Mekhi Simpson
Writer and founding member at Shortlist, covering influencer marketing trends and strategies for brands in the creator economy.