Brand
Guidelines

Identity system for RoarOS, and the people behind it: Shortlist.

01who we are

We are the creator marketing company.

Shortlist is, primarily, the operating system for modern marketing. We built RoarOS out of a primary need to see how our own influencer marketing campaigns were performing and for sharing reports with our clients. As a platform, RoarOS is the space we built for people to interact with a personalized agent that answers every question about the influencer economy that's relevant to them.

CompanyShortlist
ProductRoarOS
Based inNew York City
02the mark

Logo & Shapes

The brand is built from a set of primitives that represent connection — circles and rounded squares. Through their union, emergent patterns appear. This connection represents the act of a follow. A bridge is formed.

primitives
Color
Opacity
100%
Background
Blob
Tile
Step
Flow
Ramp
Hook
Bridge
Pillar
Node
Shortlist
Founding 100
Mark
Icon
96
Background
Logo
the family
RoarOSProduct · AI Social Marketing Agent
ShortlistCompany · Creator Marketing Agency
Founding 100Fellowship · Associate Personal Brand Program
03our palette

Color

A refreshed color palette allows us to be bold and dominant. We keep the same brand colors from before, and complement them with bold warm colors to make them stand out. Click any swatch to copy its hex value.

neutrals — zinc scale
04how we speak, visually

Typography

light surface

Every follow tells a story.

Satoshi handles the body — clean, neutral, legible at every size. Playfair steps in for moments that need warmth.

dark surface

Every follow tells a story.

Together they give the brand both precision and personality — structured where it needs to be, expressive where it counts.

sans-serif — primary

Satoshi Variable

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890  !@#$%

DisplayYour Agent, Ready.
HeadingBuild what converts
SubheadingTrack every post, automatically
BodyShortlist connects your brand to the creators who move culture — with analytics to prove it worked.
CaptionUpdated 2 hours ago · 14 active campaigns
RegularAg
MediumAg
SemiboldAg
BoldAg
BlackAg
serif — editorial accent

Playfair Display

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Italic for emphasis and brand moments

RegularAg
BoldAg
ItalicAg
BlackAg
05what we say

Taglines

Use these exactly. Don't paraphrase, shorten, or mix with other copy. Click any tagline to copy.

RoarOS — CTALink text, button labels, hero CTAs
Unbox Your Agent →
Feature PillarsThree-word manifesto. Always in this order.
Track.Tag.Ask.
06how we sound

Shortlist's voice is approachable and conversational.

Our mission as a company is to serve the creator economy, and to make marketing easier for everyone. Our voice, therefore, needs to speak to our customers as though we're sitting across from them in a coffee shop. We want to make everyone feel like the smartest person in the room.

Mission Control for Influencer Marketing.Shortlist products are designed to be part of a broader ecosystem for creator marketing (ShortlistOS).
Your AI Social Marketing Agent, Ready to Work.RoarOS is your marketing team's AI home, for breaking down what works in your creative strategy. We want RoarOS to feel like you're unboxing a new member of your team.
The Creator Marketing CompanyWe are a creator marketing company first and foremost. We understand the creator economy and the challenges they face. We are here to help them succeed.
07surfaces and light

Gradients

Mix brand colors into your own gradients. Start from a preset or build from scratch — then copy the CSS or export a 1920×1080 PNG.

presets — click to load
linear-gradient(135deg, #EE3B0C 0%, #C9C6FF 100%)
Angle135°
Ease transitionsSmooths harsh jumps between stops
Color spacewhat's this?

Default. Can produce muddy or grey midpoints between saturated colors.

Stops
0%
100%
Color
symmetry
Vermillion · 6-fold
Vermillion · 6-fold
Gold · 3-fold
Gold · 3-fold
Indigo · 8-fold
Indigo · 8-fold
Periwinkle · 2-fold
Periwinkle · 2-fold
08the details

Borders & Radii

0.5px borders are the signature. Clean, precise, barely-there lines that let content breathe.

border thickness
0.5px
1px
2px
border radius
4px
6px
12px
Full

Built by Shortlist.
Powered by RoarOS.

For questions about brand usage, asset requests, or partnership inquiries — reach out to the Shortlist team.