Brand Guidelines
Identity system for RoarOS, the AI-powered creator marketing platform for campaign activation, operations, and measurement.
We are the creator marketing company.
RoarOS is the platform for creative teams running campaigns at scale. Our identity is built around the watercolor: soft, expressive, and human. From activation to operations to measurement, every part of RoarOS is designed to support the people behind the work and let them spend more time on the creative thinking that actually moves a brand.
Logo
The RoarOS mark is a single, expressive symbol. Three intersecting strokes that signal momentum, direction, and the creative force behind every campaign.
Color
A grounded set of neutrals, warms, and cools. Click any swatch to copy its hex.
Surfaces
Watercolor is the soul of the RoarOS identity. Soft washes of pigment, hand-mixed bleeds, and edges that breathe. Each surface is built to feel made by a person, not stamped by a machine. Use these as backgrounds in decks, social posts, and brand collateral.
Typography
Two faces. Satoshi for clarity, Playfair for accent.
Satoshi
Playfair Display
Taglines
Use these exactly. Don't paraphrase, shorten, or mix with other copy. Click any tagline to copy.
RoarOS speaks like a teammate.
RoarOS exists to help creative teams ship better work. Our voice is calm, encouraging, and specific. We talk to teams the way a thoughtful collaborator would: with clarity, warmth, and respect for the craft.
Gradients
Mix brand colors into your own gradients. Start from a preset or build from scratch — then copy the CSS or export a 1920×1080 PNG.
Default. Can produce muddy or grey midpoints between saturated colors.
Borders & Radii
0.5px borders are the signature. Clean, precise, barely-there lines that let content breathe.
Built by Shortlist.
Powered by RoarOS.
For questions about brand usage, asset requests, or partnership inquiries, reach out to the RoarOS team.