Brand
Guidelines
Identity system for RoarOS, and the people behind it: Shortlist.
We are the creator marketing company.
Shortlist is, primarily, the operating system for modern marketing. We built RoarOS out of a primary need to see how our own influencer marketing campaigns were performing and for sharing reports with our clients. As a platform, RoarOS is the space we built for people to interact with a personalized agent that answers every question about the influencer economy that's relevant to them.
Logo & Shapes
The brand is built from a set of primitives that represent connection — circles and rounded squares. Through their union, emergent patterns appear. This connection represents the act of a follow. A bridge is formed.
Color
A refreshed color palette allows us to be bold and dominant. We keep the same brand colors from before, and complement them with bold warm colors to make them stand out. Click any swatch to copy its hex value.
Typography
light surface
Every follow tells a story.
Satoshi handles the body — clean, neutral, legible at every size. Playfair steps in for moments that need warmth.
dark surface
Every follow tells a story.
Together they give the brand both precision and personality — structured where it needs to be, expressive where it counts.
Satoshi Variable
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890 !@#$%
Playfair Display
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Italic for emphasis and brand moments
Taglines
Use these exactly. Don't paraphrase, shorten, or mix with other copy. Click any tagline to copy.
Shortlist's voice is approachable and conversational.
Our mission as a company is to serve the creator economy, and to make marketing easier for everyone. Our voice, therefore, needs to speak to our customers as though we're sitting across from them in a coffee shop. We want to make everyone feel like the smartest person in the room.
Gradients
Mix brand colors into your own gradients. Start from a preset or build from scratch — then copy the CSS or export a 1920×1080 PNG.
Default. Can produce muddy or grey midpoints between saturated colors.
Borders & Radii
0.5px borders are the signature. Clean, precise, barely-there lines that let content breathe.
Built by Shortlist.
Powered by RoarOS.
For questions about brand usage, asset requests, or partnership inquiries — reach out to the Shortlist team.