RoarOS vs. Buffer: No More Tracking Limitations for Modern Marketing Teams
When social media first became a core part of brand marketing, most tools were designed to help teams schedule posts and monitor performance on their own accounts. As time went on, budgets shifted toward creators, user-generated content, and multi-account campaigns. However, many reporting platforms continued to focus only on owned channels and social listening tools for earned content. Buffer is a well-known choice for scheduling posts and accessing high-level analytics on your brands profiles, but it was not built for the complexity of today’s social, influencer, and UGC programs.
This is exactly why we built RoarOS.
RoarOS was developed from the start as a central hub for social, influencer, and UGC reporting. Powering modern marketing teams to track any account, campaign, and video, in one place.
RoarOS vs. Buffer
To make the analytics reporting differences between RoarOS and Buffer clear, we mapped the features modern teams rely on most.
| Feature | RoarOS | Buffer |
|---|---|---|
| Made for creator programs | ✅ | ❌ |
| Real-time data | ✅ | ❌ |
| Individual video tracking | ✅ (Any post, Any account) | ❌ (Only for connected accounts) |
| Campaign-based tracking | ✅ | ❌ |
| Monitor your account | ✅ | ✅ |
| Monitor any account | ✅ | ❌ |
| Multi-Channel Analytics | ✅ | ✅ |
| Competitor spying | ✅ | ❌ |
| AI outlier detection | ✅ | ❌ |
| Asset tagging (hooks, demographics, etc.) | ✅ | ✅ |
| Audience/Follower Growth | ✅ | ✅ |
| Add custom data (costs, CPM, etc.) | ✅ | ❌ |
| Share reports | ✅ | ✅ |
| Founded in 2026 / built for modern UGC | ✅ | ❌ |
Looking for a new marketng workflow designed for social, influencer, and UGC growth? Track across any account (including your competitors). Try RoarOS for free today.
Why Marketing Teams Choose RoarOS Over Buffer
Buffer is a great option if your main goal is to schedule posts and get simple analytics for your brand accounts. But once you start working with influencers, UGC creators, or tracking competitors, its limits become apparent. RoarOS was made for today’s fast-paced environment. It lets you track any video in real time, pull reports across multiple accounts, and spot unusual results with AI so you can quickly see what’s really working. Thanks to flexible tagging and custom cost fields, you can finally match creator spending to actual performance.
You’ll walk into every meeting with clear answers instead of guesses. For teams growing on TikTok, Instagram, and UGC, RoarOS becomes the single source of truth.
Ready to modernize your social media management stack? Contact us today and start tracking every creator, every video, and every campaign in minutes.
Mekhi Simpson
Writer and founding member at Shortlist, covering influencer marketing trends and strategies for brands in the creator economy.